·Enterprise purpose: Committed to creating a sustainable future for the world through continuously enriching chemical expertise and technology

·Corporate mission: Chasing the light of chemistry, making tomorrow's life more exciting

·Corporate vision: Continuing a century old dream, continuously practicing innovative development of new materials

·Core Values: Unity, Struggle, Innovation, Excellence

·Corporate spirit: Dedication, trustworthiness, practicality, and diligence

·Business philosophy: Excellent quality, shared development

·Management Philosophy: Putting People First, Effective Communication, Fine and Subtle, Cost Reduction and Efficiency Enhancement

·Development philosophy: Passion, wisdom, focus